In reply to Jeff Chandler.

I actually remember the original partnership announcement saying something to the effect of what you just mentioned. Also, I have experience with a similar partnership. In the mid-2000s I worked with a domain shark to monetize one of their domains (rims.com) by turning it into an e-commerce site selling wheels and tires. We slapped together an e-commerce platform and partnered with a Florida-based rim and tire shop but it all ended up falling apart because A. the shop was sleazy and greedy and B. e-commerce was super hard to do at the time and we were just kids in our early 20s who had no clue what we were doing.