In reply to mark k..

@daniel, just wanted to apologize if it sounds like I am grilling you over your software design decisions. Obviously Client and budget have much more important factor in the end result than being "best".

I think that my bias against the REST API in the way it is being developed and hyped is obvious and I actually thank you for taking the time in explaining the setting as now I can point to specific issues I have instead of theorizing about how actual implementations will look like and what will be their weakest points.

For me it is double obvious right now that promotional site like that one should not be done in wordpress if usage of react is a requirement as the resulting software architecture is too complex to be maintained by one developer and it is a total maintenance hell for the non technologically oriented site admin. Using ghost in this kind of setting sounds like a much more natural decision from software development POV.