In reply to Chris Lema.

Good response.

In the context of this article, I took the "them" to mean either the core team (if you are not already a member) or to mean everyone outside of the core team (for those in the core team).

Your post reminds me of when I was doing scientific research and explaining some stuff to my Dad. He kept saying "Why don't THEY do X" or "Why don't THEY find a way to do it better". I kept asking him who "they" were, but he could never answer. It took me a while to finally convince him that this mystery "they" he was referring to, was actually me, which is how we ended up in the conversation in the first place :P