In reply to Bruce Maples.

Maybe I’m misunderstanding comments along the same line as yours, but it seems to me that we’re just talking about embedding Facebook/Instagram content. Such as embedding a Facebook post into a website blog post.

Ultimately, you never really owned the content, so for social media sites to create a more secure environment for website embedding seems to be a step to protect their own users from being associated with websites that are illegitimate, black hat, or spammy.

Twitter has had a similar approach to embedding content for years.