I’m totally excited to lear about Simplice and its radical approach to content editing with WordPress. If the software is able to deliver what the website is promising, I can only say imo the product currently is underpriced by at least $200.

From what it looks like, Simplice could be a high-end niche product for a clearly defined user group of professionals (oh, that tag line!). Pricing it at the level of an average “regular” premium theme, I’m afraid, might invite a wider group of non- or semi-professional users who by lack of professional design knowledge might not be able to use their new tool very effectively, and thus might produce an additional layer of support requests unrelated to the product itself, but related to design in general. It would be interesting to learn if and how Michael and Tobias are planning to handle that type of requests.

However, congratulations to the producers of Simplice! It looks stunning indeed.