Semplice is just another example of encouraging a slew of recent popular bad design trends in which we take up as much screen real estate as possible with ginormous but ultimately meaningless and purposeless images and bouncy jiggly wobbly html 5 hotness. I don't want things to bounce and jiggle on my screen, and I don't want to have to hunt around for a barely visible "scroll to next screen" arrow popping up somewhere so I can scroll to the next meaningless full-screen image with utterly meaningless copy text. I don't need clever 60px headlines or six 48px words taking up a full screen. Stop the madness, folks, and get back to real content design. And I damn sure won't pay $69-299 for a website template which looks and behaves exactly like everyone else's.