In reply to Unai.

Hi Unai,

Just want to clear a couple of things up. Yearly licensing is very common amongst plugins. I can understand why you would want lifetime licenses but it is not sustainable business model which is why pretty much all plugins charge an annual license. Everyone who renews gets a 30% discount of the price of the extension.

Unfortunately new VAT laws means we need to charge VAT on where EU consumers lives (EU countries have different VAT rates). So these new laws mean people in some EU contries have to pay more but users outside of EU do not have to pay any tax. So for many users who wanted to renew social extension it would be $28 rather than $48.

I totally understand some of your points but the most important thing is that we run a sustainable business which ensures Ultimate Member is supported and developed for years to come. That means having a business/pricing model that will allow us to do this.

Thanks