I'm in the middle too, sort of in transition to developer. The company I work for makes sites for small businesses, often very small, so they don't have much of a budget, and we use the Dynamik Website Builder as a starting point for most of our sites, plus a pretty standard collection of plugins.

The problem has been that while there are a lot of plugins, very very few are simple, clean, focused and easy to use enough for these small business owners to use, so I've been building up my development skills building plugins to fill these gaps and have come quite a long way. I've made 5 plugins that we use for most clients and a handful of bespoke ones now, so while my day-to-day is largely implementing, I have taken up more development.