1. Matt

    If you’re a startup doing something fairly unique, there’s always my Startup Challenge web show to apply to. Somewhere along the line, I may ask you for an interview for my normal podcast. If your plugin has a strong alternative, we may cover it on our show PressThis.

    Lastly, but surely not least, I will also do a review/unboxing on my blog if you contact me directly and certain criteria is met.

    I know there’s other WP outlets out there that will also do reviews — best to reach out to all of us :)


  2. Jean

    At WP Mayor were passionate about WordPress plugins. We’ve helped many plugin authors to promote their plugins, but more importantly we give them important feedback on how they can improve the plugin.

    Get in touch if you’re interested in having us review your plugin.


  3. Stephen Cronin

    Hi Jeffro,

    This is actually a really good starting point for plugin developers. They can probably also get involved in the community via social media and share it there as well. Perhaps share it on managewp.org as well.

    Trip back in time: I have a draft post from 2007 outlining how to promote your plugin. It basically said to post an item in the news section of weblogtoolscollection and to submit your plugin to the various plugin lists / repositories that existed at the time. I never published it because most of the repositories went under not long after (I did write about that in Feb 2008!). Man those were the days…


    • Jeff Chandler

      Those were the days indeed. I monitored that forum on WLTC and it was heavily used by plugin authors to spread the word of newly developed plugins. Most of the traffic on WLTC were people stopping by to see what new plugins were released.


  4. Syed Balkhi

    At WPBeginner we also do regular how-to’s for new plugins. Feel free to reach out to us :)


  5. Ben

    Thanks for this Jeff, I tend to review plugins and themes from a consumer point of view. I’m no techie but getting there!

    If anyone needs a theme or plugin reviewed for some exposure etc then drop me an email on ben (at) wpin.me ;-)

    I only give honest feedback and could help developers enhance a plugin or theme from a user perspective!


  6. Zulfikar Nore

    Been wanting to get the word out about my plugin but most importantly get some really good and constructive criticism on it in the hope of improving on it.

    Never knew where to look or go for that but thanks to this post, I now have some very good places and people to approach :)

    Thank Jeff for highlighting this and all those chipping in with details of where to be found :)


  7. Emily Williams

    Hi Jeff,

    Thank you for your article, it features some really important tips for promoting the plugin. I added Plugins A-Z to my list to contact them.

    I have had an experience of plugin promotion, and I can say that the best way to share your WordPress product and make it popular is to share it with the WP community on developer forums and websites, and if your product is really worthwhile WP users and developers will spread the word about it. If you plugin needs some additional development they will point what exactly has to be done.

    And when you got a good feedback and you are sure that your plugin is good you can try to sell it on deals sites, where thanks to the discounts users are more interested to purchase the plugin and try it.


  8. Angela Meeker

    I wrote this last year for plugin developers to get a broad overview of marketing their plugins: http://angiemeekerdesigns.com/marketing-plugins/ Might be helpful for someone reading this.


  9. Thomas

    I released a new free WordPress plugin shortly after reading this post here, so of course I tried out some of the suggestions given here. This is how it went:

    – Contact WPtavern: No response so far. I did not expect the world here and know you are busy but still just a short 1-liner a la “Thanks for your submission and we will consider it” would give the whole submission thing a much nicer feel, especially since you suggest it here. :)

    – Submit to reddit: My link there got 4 clicks, 3 upvotes and 1 comment. In general the r/WordpressPlugins subreddit is very empty and only has 400 subscribers. If you have a reddit account (as I did) it is worth a shot, otherwise I would not bother. r/Wordpress is much bigger (> 15000 subscribers) but does not allow self-promotional posts by plugin authors unfortunately.

    – Contact other WP news sites and blogs: I sent a short message to several other sites, including the ones that have replied in the comments here. Results were mixed of course, with some not replying, some quick “we will check it out” answers but some positive results too. Definitely worth a shot – as everything in life it will work much better if you already have some contacts and know people (Most positive answers I got were from people I was in contact with before)

    – Comment on old on-topic posts: Another thing I did that is not mentioned here yet. Simply search Google for posts related to what your plugin does and leave a short comment. Results probably won’t be impressive but it can get the word out there a big (to the site owners as well as people finding the posts in search).

    My plugin in question is WP Inject (http://wordpress.org/plugins/wp-inject/), a tool to quickly find and insert free creative commons images and as such already something that could be useful to a lot of bloggers. For a more niche plugin it would be even harder to get some traction I would imagine.


  10. Benjamin Craig Adams

    I’ve been having a hard time trying to get the word out about my plugin https://wordpress.org/plugins/wp-redditjs/ thanks for the tips =)


  11. Emily Williams

    Syed, a good joke :)

    We’ve written more than three letters to you to get the feedback about our plugin and there is still no answer (more than six months have passed).


  12. wpDataTables (@wpdatatables)

    Thanks for the great article – our main plugin is not new, but we are constantly trying to promote it. Some of the points were known to us, some were new and interesting info, especially regarding “Plugins A to Z” – we’ve contacted them right away, hopefully they will review our plugin. :)

    Also tried to contact WPTavern several times to get reviewed, but unfortunately no feedback till now :(

    As for the topic, we also recently published a similar article on our blog, but it’s more related to the process of commercial plugin development: 12 Tips for Creating a succesful WordPress Plugin or Theme – hopefully somebody can find it useful.


  13. Ahmad Awais

    You might wanna add WPMetaList.com to your list. Sole purpose of WPMetaList is to feature creative & innovative new/old WordPress products on a weekly basis.


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