Any time a business uses some form of leverage of its dominant market place position to force its market to do what it wants, rather than concentrating its efforts into giving its market what it wants, there will be A) ship-jumpers B) loss of market share and C) unintended consequences .

But all that pales into insignificance compared with the loss of respect and good will it creates.

Far better to have your market keep you on the right track than to try and force them onto the straight and narrow.