I'm a member of iThemes/Builder. This is my fourth year. I needed LOADS of support at the beginning. Virtually none in the last 2 years. But that yearly fee is worth it to me to know the first rate support is there when i need it from a team that knows it's own themes and framework. So I wonder about a one time fee. Is it a death knell -- or could it really work? I think it could work - and I'd think if they offer an upgrade to the 49. option, that would be a great way to put your toe in the water and upgrade when you need the higher support level. Best of luck to them. They do make very good-looking themes.