In reply to Chris Howard.

If you quote the same person more than once in the same press release, you can just refer to them by their last name on second reference. If the second quote comes right after the first one, you can also say “he said” or “she said.”

Do not refer to people by just their first names, and skip honorifics such as Dr., Mr., and Prof. The only person impressed by your PhD is your mother.

And the list goes on . . .