In reply to Peter Knight (@peterrknight).

Good insight Peter. It's weird right now. I have projects where everything get reviewed on large screens, with pages that use parallax actions and full width sections, and then I also have projects where everything get reviewed on tablets and I have to add hover intent for windows 8 tablets and phones to allow the dropdown menus to work in lanscape mode. At the same time we might also be using a jquery select menu in portrait mode or the device menu (like the scrollers on apple and android).

Depending on the goal of the website, if it is a sales website for products that would be completely different since there are so many conversion goals vs a design for a blogger who wants to end up with something easy to read.

Whatever happens, after all the revisions I still see an increasingly large percentage of tablets viewing the website in the analytics data.

Then when I see people using tablets they look like they are holding a book, they swipe slider like they are turning pages and when they say "hey look at this" and pass the device to someone else they act just like it is a book with the cover folded back.

I wish we could just design and develop for desktop and phones, but when we use analytics data to drive development choices we end up giving heavy consideration to tablets.

People may say they do not like tablets and they may say they are overpriced and underpowered, don't do this or don't do that but someone is online using them to browse websites and those visitor paths are the one that have the metrics which are appealing like pages per visit and paths that are in aligned with or accomplish a goal.

My preference right now is to use a responsive design for desktop and tablets and depending on the goals of the project use a mobile specific design for phones which is optimized for mobile data and content that focus on a moving user.

Landing pages still do best with print type of design layout. Since these are focused within a buying cycle there high engagement and the responsiveness and cross device usage is not critical if they are ready to buy, or just confirming the deal they will work through a fixed width page and click to view.

In all this craziness I would love to see better typography that holds up across devices and then gets users attention by simply being different and more appealing to look at.

eh maybe we just hit another tangent : )