In reply to Jeremy Choi.

Hi Jeremy

Thanks for your thoughts.. I found this one very interesting, and something I'd thought about but hadn't shared yet..

find attendees tend to shy away from sponsors because no one likes to be sold to, they want to connect in a more meaningful way

This is a very interesting problem, it's not always the case, but sometimes you can in fact see the uncomfortable feeling people get talking to sponsors at their booth. You can see them going through the motions, they pick your flyer and throw it in a bag; a bag you know won't see the day of light the minute they leave. Like you, this highlights the need to really find ways to engage with the audience in a more meaningful way. And by meaningful I mean going beyond giving something out (i.e., ipad, watch, etc..).

Thanks for sharing your thoughts, and good luck with Toronto.