In reply to Luke Cavanagh.

Hey Luke

The point of the article wasn't to highlight everyone that sponsors. Instead it was to highlight those that I could clearly see the ROI for.

I didn't include my observations for Bluethost for a reason. For the longest time I'm not sure anyone really knew what their ROI was, outside of some relationship with with the Foundation that no one could trace. It seemed they through money for the sake of throwing money, with no real direction. I can't count the number of times I would see a bluehost table with no one in attendance, or swag just thrown on a table. I can't tell if this was intentional, or just something that was lost in the EIG marketing strategy. I think back to WCSF where I'd see the bluehost table with poor Mike sitting behind the table playing on his phone or something else. ROI felt like the furthest thing from the discussion.

The good news though is it could be used to their advantage. They are probably the only ones that could say:

We really gave for the sake of the project, with no expectations.

But yes, Bluehost is definitely an OG in the WordCamp sponsorship arena. :)

Tony