@David "If wordpress are targeting new users..."
Certainly, WordPress wants to attract 'more' users. Certainly, in the past, WordPress has been oriented toward less-technical and less-experienced (ie, "new") users. WP was presented as an easier program to install, and to use, than its competitors. That was it's 'claim to fame', and still largely is, tho it is no longer actually a small or simple program.

What WordPress' leaders intentions & goals are today (and for tomorrow) are less clear.

The money-quote at the top of this post (from Matt Mullenweg, WordPress founder and lead developer) ends with the statement: "We might not always be the platform people start with, but we want to be what the best graduate to."

That's an 'interesting' statement. 'Traditionally', WordPress has for sure been regarded as "the platform people start with", and that tends to still be the case. WP established its reputation, as being much more suitable for people to "start with", because other platforms were seen as too-technical and overly-demanding of the user.

In fact, other platforms and their users openly mocked & ridiculed WordPress, because it was relatively simple, and easy. "Hey - if you can't handle a real Content Management System, you can always try WordPress! BWA-Ha-ha-ha-ha!!!!"

That is, they laughed merrily until the day it became too-obvious that 'toy' WordPress had eaten their lunch.

It is possible to interprete Mr. Mullenweg's words to perhaps mean that WordPress will henceforth cater to more-sophisticated users, and maybe even try to shed the 'simple' users who have traditionally made up so much of its user-base.

I am inclined to 'dismiss' this more 'portentous' way of interpreting the quote, and lean toward taking it as 'innocent cheerleading'.

Afaik, WordPress is in fact the tool for 'simple' users, has come to wield global influence by virtue of its acceptance & use by the unwashed masses, and has no intention of slaughtering the Golden Goose.

Still ... stranger things have happened. There are problems & shortcomings with WP' defacto user-base. They are mostly freebie-folks, and don't have a budget to spend. WP must contend with general evolution of the Web scene; must look to how it might 'capitalize' or 'go public', one day. Maybe WordPress' formula-for-success must change.