The current shift of customer behaviour from offline to online is unprecedented. And for sure a huge opportunity for small to medium sized businesses who haven’t yet fully transformed their business model to online. While ad-hoc measures will help many businesses to survive and find new business models short-term, I think it is worthwhile to point out that business owners need to start thinking about an ecommerce strategy that is fundamental to a business’ success in the mid- and long-term as early as possible. Exciting times in any case!