The great thing about the IndieWeb is that you can have the pie and eat it too: you can post your own content on your own site and syndicate it to the social networks (including Twitter and Medium, but not Facebook). Content includes not only your posts, but also comments and likes.

Something really cool: 2 people each having a site implementing the Webmention web standard can reply to comments on the other person’s site but store their comment on their own site. Then, they can have a conversation through comments, with the comments taking place on both sites! So, you own your own content, yet you can interact with others as in a social network.

Also, instead of being represented through some account on some social network in which you’re simply a guest, you can make your own site become your real digital identity and give it your own personality. Wouldn’t it be way cooler if conference speakers, instead of saying “You can find me on Twitter under @…”, they said “You can find me on my own website https://…”?

WordPress is well prepared to take advantage of the IndieWeb: There are already several plugins to integrate the site into it, just check https://wordpress.org/plugins/search/indieweb/