WooCommerce Set to Launch New Logo in 2025

WooCommerce is all set to roll out a new logo in early 2025. Tamara Niesen, Chief Marketing Officer at Woo told WP Tavern, “We saw an opportunity to evolve the brand so it aligns with our new product vision and gives us a solid foundation for continuing to grow our business. The new direction helps us stand out. It’s bold, fresh, and communicates what we do and who we’re for.”

The updated logo, featuring a lively purple and white color palette, has already sparked a buzz in the WordPress community. It showcases “WOO” in white against a deep purple background, sometimes transitioning into a shopping cart, with the “O”s doubling as wheels—perfectly representing a platform that powers millions of online stores worldwide.

Jay Walsh, Director of Communications at WooCommerce.com, shared that they recently discussed plans around the Woo and WooCommerce brand and identity during the keynote session of this year’s WooSesh. The team teased a refreshed WooCommerce logo treatment during the keynote, which is part of the wider effort to make the Woo brand, voice, and identity bolder and more engaging for current and future merchants.

“Evolving our brand and our main product is crucial to our strategy of growing new stores, reaching new merchants, and maintaining our position as the world’s most popular commerce platform”, he explained.

The animated logo has been a hit, drawing comments like “one of the best logos I’ve seen in a while” to “This is so darn cool.” BobWP of Do the Woo Podcast tweeted, “In case you missed this. And coming from someone who used to design logos professionally, the simplest ideas, which now seem obvious, are the hardest. Great job!”

Remkus de Vries of Within WordPress newsletter, shared his excitement saying, “It’s very rare to see a rebrand with a new logo where I immediately go “Wow, that’s a huge improvement, I love it”, but when I saw this last week, that’s exactly what I thought.”

Despite the enthusiasm, a few critics questioned the color choice, but WooCommerce Product Lead James Kemp has assured that “the whole rebrand is super vibrant and the purple has been enhanced.”