Watch the State of the Woo! After You Give WooCommerce Your Name and Email Address

If you didn’t watch the live stream or attend WooConf in-person, you’re in luck as videos from the event are starting to come online. The first talk highlights is the State of the Woo by Todd Wilkens, Head of WooCommerce. Wilkens shares stats, provides an overview of projects the team is working on, what to expect in new versions, and explains the relationship between WooCommerce and Jetpack.

The video is available to watch for free, but viewers must provide their first and last name as well as an email address. Clicking the play button without entering this information displays a message that says Please enter your full name. This is a classic technique used by many internet marketers.

Although you can provide fake information in order to watch the video for free, I feel it’s an unnecessary burden. The WooCommerce team could obtain the same information with a form in the post. An alternative to watching the video is reading the company’s great overview of Wilkens’ session. The team plans to publish other talks from WooConf in the coming weeks.

Updated November 14th: An Automattic employee has removed the email form and made it skippable.