WordPress Hosting Company ZippyKid Rebrands Company As Pressable

WordPress hosting company ZippyKid has announced that it will be operating under the name of Pressable. Accompanying this major shift in rebranding will be a newly designed website. ZippyKid was started in 2010 by Vid Luther, who at the time just wanted to help out a few friends who were spending too much time configuring servers.

While the mission of WordPress is to democratize publishing, Pressable wants to simplify the publishing process on the web.

Pressable’s mission is to simplify the publishing processes on the Internet, effectively changing the way publishers use WordPress and what they expect from a hosting provider. “We’re working on a number of new features to help us achieve this mission,” says Vid. “The new name and branding helps set the stage for these projects, which we will be unveiling in 2014.

Pressable has some recognizable names investing in their company such as: Rackspace cofounders, Pat Condon and Dirk Elmendorf, Automattic, the company behind WordPress.com, DuckDuckGo founder Gabriel Weinberg, Slicehost founder Jason Seats, and 500Startups.

I asked Vid Luther why he decided to use Pressable as the new name for the company. He responded “picking the new name wasn’t easy. When we were down to our last four, I knew Pressable was the one because it appealed to the geek in me. It’s a tongue-in-cheek tip of the hat to “Scalable” and WordPress”.

What are your thoughts on the new name? Is it better or worse than ZippyKid?