Apply Filters Podcast to be Retired after 83 Episodes

Brad Touesnard and Pippin Williamson are retiring from podcasting. Their bi-weekly show Apply Filters, a favorite podcast among WordPress developers, will go off the air after publishing its 83rd episode. The hosts have not yet revealed why they are retiring but plan to share more details in the final episode.

We’ll answer that next week during the episode! :)

— Apply Filters (@applyfilters) September 20, 2017

Apply Filters focused primarily on development and technical topics but also provided a wealth of information on business models, pricing, and marketing in the WordPress product ecosystem. The first episode aired August 15, 2013, just after the Heartbeat API was introduced in WordPress 3.6.

The show’s imminent retirement was announced on Twitter today to the disappointment of its many loyal fans. According to the information available on the sponsors page, each episode was receiving more than 2,000 downloads in the first three months after publishing. Roughly 54% of the audience identified as developers.

During the past six months, the frequency of the episodes had slowed to once per month. I wouldn’t be surprised if the hosts became too busy to keep up with the show, as they both lead successful WordPress product businesses. Touesnard and Williamson plan to record one final mailbag episode before retiring the show indefinitely and are inviting listeners to send in any last questions.