Edin: A Beautiful Free Business Theme for WordPress

A month ago, WordPress.com released a new business theme that features support for its new site logo feature. The Edin theme was an instant hit with its users and is now available for use on self-hosted WordPress sites.

The theme was designed by Thomas Guillot to create a strong brand and online presence for any business or corporation. The front page template offers three optional featured page areas and three optional widget areas. The big leading image is set by adding a featured image to the page that you assign to be the frontpage.

Edin comes packaged with four custom page templates for a greater level of flexibility in creating your business website:

Front Page Template

Full Width Page Template

Grid Page Template

Alternate Sidebar Page Template

Here’s an example of the grid page template:

Edin offers support for three navigation menus:

Primary: The default menu pops into display from a hamburger icon but the customizer also includes an alternative classic “classic” menu which displays under the site title

Secondary: Displays top-level quick links above the site title

Footer: Displays top-level links and/or social links

Edin is fully responsive, maintaining its beautiful design and function as it responds to the varying displays of desktop and mobile devices. That means that mobile visitors to your business site will receive the same great experience as those using desktops.

Edin includes several options built into the customizer, including the ability to set the sidebar position (left or right), designate the thumbnail aspect ratio (4:3 or 1:1), customize header text and background color, assign a header image, show or hide the search bar, and more. The theme also adds support for post formats with minimal icons assigned for each format.

Check out a live demo of Edin on WordPress.com and make sure to navigate through the theme’s different page templates.

The self-hosted version of the Edin theme does not contain the site logo feature, but the Jetpack team is considering adding site logos to the plugin in the future.

If your business website is in need of a fresh look, Edin is a high quality, professionally-supported theme with a good deal of flexibility built in. All of the different options ensure that each customization of the theme will be unique. Download it for free from WordPress.org or via the theme browser panel in the admin.