Nick Haskins Rebrands Lasso to Editus

In mid July, Nick Haskins, founder and lead developer of Lasso, was served a cease and desist letter from LassoSoft. LassoSoft argued that Lasso violates its registered trademarks and causes confusion to its customers.

Instead of fighting litigation, Haskins decided to rebrand the product from Lasso to Editus. The name was suggested by Gavin Aldrich. According to Haskins, the only references to the name is a band in Costa Rica and a directory in Luxemburg.

In addition to a new domain and cloned website, Lasso 0.9.8 is available for download which includes the renaming of various admin menu items that used the term Lasso.

Lasso 0.9.8 Requires a Manual Update

Haskins says users will need to update to 0.9.8 manually because of the switch in domain names but automatic updates will return after 0.9.8, “Updates after 0.9.8, will continue to be automatic, just as the way they were before,” Haskins said.

Aesopinteractive LLC is looking for a buyer but after receiving low offers, Haskins has decided to use a broker to facilitate the sale. The broker requested that the rebrand of Lasso be completed before proceeding with the sale process.

I think Editus has a nice ring to it, what do you think?