Great Conversation On The Topic Of Plugin Prices

Chris Lema has started an engaging conversation around the topic of plugin authors not charging enough for their plugins. The main take away I have from his article is that plugin authors are under charging for the value that their plugins provide. But after reading the comments, I think most people are of the opinion that single site support licenses for plugins such as GravitfyForms are in a sweet spot but for the developer tier of licenses, they are severely under charging.

As a consumer, I don’t want to see plugins like GravityForms bump up their single site licenses to $100 a month or $200 a year. I think plugin shops should definitely charge a premium for their developer license packages because the consultants are the ones making the big bucks and end up passing that cost onto their clients anyways.