New Theme Development Company Makes First Sale Minutes After Being Approved on ThemeForest

Warriors Of Code is a new WordPress theme development shop in Australia. An employee who goes by the name Genesisfan on Reddit, published a post explaining how the company recently had its first theme accepted on ThemeForest and was willing to answer questions others had about the experience. According to the post, he spent the better part of six months with a designer he hired while working a full-time job developing Broadsword.

BroadSword Single Page View

When asked what he thought of the ThemeForest submission and review process, he responded, “We were pleasantly surprised with how quickly they turned around our review, and the level of detail they provided in their soft rejection. Aside from some technicalities that we’d missed (being more specific about what features we supported), the biggest issue was that we were missing some data validation in our files. Make sure you use the esc_ and sanitize_ functions provided by WordPress!”

Once the issues were addressed, ThemeForest approved the submission and the team made its first sale within minutes of it going live. When asked what makes their theme different in the marketplace, he responded, “We kept the theme options to a minimum. We were both pretty tired of themes that include a thousand options and tend to be more like frameworks than standalone themes.”

Based on stats that highlight how well ThemeForest is doing, it’s not surprising that Warriors of code made their first sale within minutes of going live. However, the company used social media to its advantage, so it’s possible one their followers purchased the theme based on tweets. In fact, the company explains how they handled promotion:

Regarding promotion, we’ve been tweeting it out and liking the facebook page we’ve set up and luckily, it’s now trending on ThemeForest. It helps that I’m on the east coast of Canada and my partner is in Sydney, Australia, so we’re able to pretty much cover comment replies quickly at any time of the day. I think that goes a long way to helping promote a positive vibe about the theme.

After 24 hours, the company has six sales at $43 each. It’s not a huge amount, but it’s a start. The big takeaways is that ThemeForest reviews are catching insecure coding practices and making the first sale is a quick endeavor, especially if you already have a social media presence. The company answers several other questions related to the experience.

We know that in this instance, ThemeForest did its job to discover insecure coding practices during reviews. It’s also refreshing to hear from an up and coming theme company that they’re tired of theme options. I haven’t used their product so I can’t confirm if its claims are true, but it’s a step in the right direction to see other ThemeForest sellers make such statements in public.