In reply to Ahmad Awais.

Thanks for the great comment, Ahmad. I also see a lot of similarities with the Internet Marketing community, although I think that their work is entirely transparent online. In other words, if you are looking for an Internet Marketer, their online presence and success stories are exactly what you would need as a portfolio, while WordPress development is based on several technical layers that are absolutely unclear to a regular business owner.

Moreover, plenty of successful technical companies are white labeled, or work with a single client or two for many years, building outstanding products. They don't spend that much time on marketing and their skills are not necessarily shiny and meaningful to a non-technical user.