I think themes are a little bit different from plug-ins in terms that… a theme is more like the basis for designing your web site and it’s kind of the building block, where a plug-in is often just one smaller part of it. So honestly I feel like there’s a better commercial case for themes than there is for plug-ins.

Also, if you look at the direction of the commercial theme page, they’re not really charging for the downloads, less and less; they’re more charging for the support and the customization and work around it. I think plug-ins totally can go that direction as well.

So plugin developers should follow model that is clearly less viable for them... Why exactly?