In reply to KTS915.

How many times have we seen theme or plugin companies find a way to get rid of offering unlimited updates, support, or anything else? The reason for the change has always come back to sustainability. I've been a long time advocate of unlimited anything is a recipe for disaster. Do you know of any WordPress product companies that are still doing unlimited updates? If so, how much time do you give them before they find a way to switch away from that model?

I don't have all the answers and as you say, business owners have to test the waters and find a recipe for success for their situation but I don't understand how unlimited anything could be part of that equation.