This conference is not "outside the bubble". It was a digital marketing conference held in Los Angeles. How well does Shopify cater to someone in Nairobi?

The administrative interface of Shopify is only available in English. Not even German, French or Spanish. Just English.

WooCommerce is available in about 40 languages, WordPress in somewhat more than that.

This reminds me of when people talk about Medium destroying WordPress. Medium has practically never been heard of outside of large coastal cities in the USA, and even then it's mostly the digitally literate knowledge workers who know it or care about it.

Yes, WordPress has gotten harder to use relative to the competition. That is a problem that needs to be fixed. But not because of Shopify or Wix or any of these companies. It needs to be fixed because that's how we continue to give people around the world a voice online.