In reply to Bob.

Most business owners have more than enough on their plate to want to think about it.

Shopify is easy and it looks great right out of the box. Hire someone (or utilize an existing employee) to add your products and you can stop thinking about it. Just fill the orders and provide customer service.

John from John's Bait & Tackle only cares that he can sell stuff online now. I deal with small and medium sized business owners and their online presence & marketing all day, every day. I frame EVERYTHING from their point of view. I win more deals than I lose (and take more from the competition) because of it. We use WP exclusively but I understand why they do what they do most times.

That's the problem with this whole WP "community". Too many developers and not enough common sense business owners (if any - selling WP plugins, themes and services doesn't count in this situation).

WP themed sites are full of developers and marketing sites are full of scammers. Sigh.....