Boy, what a great discussion. I bought Pretty Link Pro and love it!!!!

Features I really appreciate:
1) the short urls are longer than bit.ly, but they're increasing my blog's brand!
2) because my blog is in the url, I believe my readers can trust my shortened links. I'm constantly reading about people who are afraid short urls are phishing or something else. My readers can trust my urls. (by the way, my blog is http://blog.planet5d.com so tho that's longer than bit.ly with the slug, it is worth it to me to have the 1) and 2).
3) I LOVE the new bookmarklet - makes creating slugs much easier
4) I love the pro feature with the keywords. I often use specific keywords/phrases in my blog and I love not having to re-key the links - PLP does it for me auto!
5) I LOVE the pretty bar - I have an example where one of my external links was picked up by others and retweeted about a bizillion times, and because I used the pretty bar, thousands of people were exposed to my blog because it was on top of what everyone else saw... and how did I know this was even happening??? Because of
6) the statistics! I didn't even know people were tweeting my link in 5) until I looked at the stats... (and I never would have seen it in Google).
7) combined with woopra giving live stats, I'm in heaven :)
8) oh, and you get affiliate sales if you buy the pro version, I've already gotten 1 sale :)

here's my first post on Pretty Link: http://blog.planet5d.com/th - it shows more about item 5)

I love PLP!