Yes, this is definitely designed more for consultants who don't want to spend hours walking them through the WordPress interface. I'm one of the consultants who has bugged Shawn enough to turn this into a plugin :)

For $48/month you can add it to unlimited client sites. That's an incredible value.

Now if you're just looking to learn how to use WordPress, it's much cheaper to go to http://www.wp101.com/ and purchase access to these videos for a one-time fee of $19. This is what I had been doing for clients until the plugin came out.