Jeff, thanks for taking the time to give the plugin a test spin!

As you suggested, the plugin is primarily intended for WordPress developers, designers, and consultants. The pricing is based on the scenario you described perfectly above... teaching their clients the WordPress basics, and freeing up those hours.

End users will continue to benefit from a membership to our original online tutorial series at WP101.com. There, they'll pay just $19 one-time for a lifetime membership, entitling them to view all our current and future videos.

We hope the plugin will serve developers and WordPress professionals, while our membership site continues to offer new videos for end-users.

Thanks again for the excellent review, and I invite feedback from anyone with ideas about how we can better provide this video training.