Headway has made a tremendous advance in making blogging and websites more accessible to non-coders while at the same time, providing amazing tools that shorten design time and eliminate redundancy/repetition for pros.

One aspect of themes is that even with customization you often can easily tell what the theme is (if you're familiar with these things). With Headway, even a little customization gives you a design that doesn't look like all the other Headway-powered sites.

A couple design controls in the beta people may be interested in knowing about:

-- Content boxes can have rounded corners and you can modify the radius with a simple slider control.

-- You can upload a header image easily and have Headway generate a color scheme for your blog based on the colors in your header image.

-- If you make a big mistake and you're not sure how to fix it, you can reset the design back to the default.