In reply to neo.

Hi Neo,

A lot of our decision that goes into our pricing structure (and I can assure you that we, as a team, likely put more thought and analysis into it than you have. At least I would hope that's the case!), and it's always a matter of "value" to our customer which we base on the amount of time the customer will save in a given year.

With the exception of Jenn, our team all came from development backgrounds, and based upon that, we all saw how it could save us hours per year.

Our goal here is not to get market share like, say, a Walmart, but to provide services to our customers that can use them. I understand where you're coming from, and as such, we may not be for you. You may not reach a break even (or, more importantly, a profit) point by purchasing a Membership on an annual basis. We do understand that.

But realize that as this is our business, we labored over the price point and strategy, trying to cover every angle to be certain that everyone involved in the transaction feels that they got what they needed to be happy. Our customers invest in us in order to save themselves time, and we price things so we can stay in business and sustain our families. Our philosophy is that it always has to be a win-win, because that's how you gain loyal customers and that's how customers gain loyal service companies.

Having said that we do appreciate your thoughts on this because staying in touch with our Community is always at the forefront of our operations.

Thanks!

-marc