In reply to Jennifer Cloake.

If we only charge $49/ yr, we will not be able to get the new features to market quickly. Support will be lacking as well.

Lol.... Of course you say such to rectify that price. Support question are 90% the same as most customers just drop the question without reading the forum or documentation.

There could be a very extensive documentation covering these (FAQ). Just point them to these.

I think a price of $49 could draw more customers. More sales at $49 could mean more money in the box then sales at $99. Since there are no or less fixed costs the net profit could grow bigger then when a price of $99 is used. Either way this would cover development and adding of new features. Your argument is in my opinion a bogus one. Its a decision you made of what you believe is a good price which of course is your good right.

Ever heared of break even point (BEP)? Given the fact that it is a software product that point is easily reached as the production costs are low.

If the price would be $49 i would certainly advice my customers this. At $99 i have to think about it and most likely wont. It depends on how many posts a year they would like to sync.