... but, of course, I think that AEC is already priced very effectively for what it does, $10 per year is a price that travels.

I am talking more about developers who base their prices on what their good friends and most enthusiastic customers tell them that their product is worth. This is a mistake because of course your friends are going to praise you to the skies, and their sense of money is based on their own relatively high wages.

Unfortunately, they aren't the people a paid plugin seller should be trying to address, he should be trying to connect with the far larger number of people who don't know him, don't know much about his product and whose attention he will get for only a few brief minutes before they surf on to the next website, never to return. AEC's low entry price is certainly attractive enough to make most potential customer's investigate it a little deeper and you are smart to emphasis that price on your main page.

Some developers let their pride get in the way and would rather make less money selling a more expensive plugin to far fewer people, unaware of how big the potential market could be.