@Ryan Hellyer - That's right. WPTavern might not be quite the cover of Rolling Stone, but it's a pretty fair 'bully pulpit' for those with products of potential interest to the WordPress usership. Any nominally positive coverage here, acts to promote whatever is being discussed.

As such, anybody that has a product for WP they'd like, um, publicized to those who might find it useful, on the pages of WPTavern (etc), by their skilled staff of writers (etc) ... it is clearly your responsibility - and an important one - to ensure that any, um, 'backstory' is fully exposed to the staff, before they expend the effort to write your story up nicely & publish it.

If you have something you'd like to have covered in one of the leading WordPress news websites, there definitely should not be any dog-piles hidden in the tall grass, for them to get all over their shoe and track through the house.