In reply to Jeff Chandler.

Yea, there's not much we can do about that... however just being able to leave a reply from the mail app on your phone is pretty handy as far as i'm concerned :)

In our beta sites we see gains in engagement but more so an increase in the quality of the conversation and greater diversity in the kinds of people participating. The post gets delivered right to the inbox, and the replies come in from there as well. This blows the doors open on the kind of audience we are able to get participation from. Everyone knows how to do email. It's so simple.