Ted,

I agree a paywall strategy requires careful thinking... it's not for everyone. This is really a solution that (in our opinion) betters the hard paywall since articles can be searched and shared on the web.

As far as the NYTimes, Poynter has the latest figures.

If you track the news publishing industry, you will notice leaky paywalls cropping up in a lot of places.

Here is an article from a digital magazine publisher that implemented it, succeeded with it, and wrote about it.

We aren't really the innovators here, we are simply keeping a pulse on the magazine/news publishing industry and then developing the best solutions we see for WordPress.

Jason, that is reaffirming to hear and looks like we should have a cup of coffee :)