In reply to Russell Kaye.

The quick story is that they forked the Jigoshop system and turned it into WooCommerce. So they started as a "copy cat" the same way I'm being accused here.

It's just the same old story. People say Microsoft copies Apple, but wait, Apple copied Xerox.

Sports teams try to emulate what the previous championship teams did.

Businesses see what's working and fine-tune it to work for them, too.

Some are able to make it work for them and their customers, and others are not.

Just my two cents. :)