Automattic should aquire Olliewp and make Mike the theme product lead. The wizard should be part of core.

WordPress users have been slow to adopt the block editor and block themes by extension.

It’s also because block themes have a discoverability disadvantage on the themes page.

They don’t show up under the default “ordered by popularity filter” until you scroll like crazy because they’re mixed with classic themes with hundreds of thousands of installs, and there is no dedicated filter to order block themes by popularity manually.

As a potential block theme user you want to see which ones got traction, but you can’t. Somebody who doesn’t search for it wouldn’t discover great themes like Frost which already have some traction thousands of installs, they get buried within the soup of theme thumbnails ordered by newest.