@Ryan Imel - It might not be how it went, but reality did sink in when the realization came about that "donations" were not going to be the way to move up the next level and that advertising is what needed to happen.

I’d like WPCandy to be a full time team rather than just a full time me.

An admirable goal, something that I wanted but didn't have the cash to hire the people to make that a reality. In my case, I didn't want to be the boss or the marketer. I just wanted to be the content producer without limits. A (you pay me and I'll produce) kind of relationship. Life sucks when you have to wear all those hats without doing what it is you really want to do. I'll be watching how you progress with the team approach, you already know what I think in terms of what would be the best, kick ass type of site dedicated to WordPress and the projects surrounding it. Maybe your the guy to make it a reality.