In reply to Marcus L Tibesar.

While it's true that it's difficult to trademark a generic term, if used in a specific context that doesn't relate to the actual term or use of the term (for example, you could trademark Lasso for an actual lasso product), it's allowed. LassoSoft has indeed trademarked the term Lasso in reference to "Computer software for use in cross-platform software application, software component and website development; computer software for use in developing, analyzing, coding, checking and controlling other computer software; and computer software that implements a procedural and object-oriented programing language". I'm not a lawyer, but that filing description unfortunately looks like it covers anything related to software and website development, which means he would be in violation of the trademark.

That's not to say he couldn't trademark Lass-o, Lassos, or Laso, but it could still cause legal issues since it's still similar to their trademark. I'd agree the best path is to just rebrand since it's a relatively new product.

For brand name suggestions, I like Mike Rawson's suggestion for Lariat - another version of lasso in Mongolian was called Uurga. Keeping the lasso concept, I'd also suggest Bolas or Corral. Otherwise, here are some others - Drago (since it's drag and drop), or Storm (website theme kind of looks like a storm rolling in).