In reply to Mario Peshev.

Hi Mario,

Thanks very much for your comments. As was mentioned in the article, this is the first theme we've put together, and so took a fair bit of time simply due to a bit of a learning curve. That, coupled with a regular job and family obligations, tends to drag out the total dev time a fair bit ;)

As for the money side of things, while we'd love for this theme to sell hundreds and hundreds of copies in the first 30 days, we're also very realistic about where we are - new authors with no real following (although it's starting to grow, in no small thanks to this article!), with a theme that doesn't come bundled with dozens of plugins. We're quite happy to be accepted, and our plan all along was to grow the business slowly and organically - work has already begun on our next theme, and hopefully we can take what we've learned, and are learning, and use it to decrease the total turnaround time while at the same time keep (and improve) the quality of the themes we produce.