In reply to Warriors of Code.

Thanks guys. Again, let's see how it goes with the sales over the next month or three. It's still an interesting question, but I'd like to comment more on that once we get how it goes.

I don't really agree with your point about the expected low sales at first. ThemeForest has a market of 4,000,000 members (and more) and the main reason they charge what they do and people submit there is the MASSIVE marketing opportunity. Being a new author is a bit odd - if the same marketing opportunity exists for everyone, why should "recognized" authors be way more popular? Isn't it the same as if you've submitted that on your own site?

What I'm saying is that if you commit to Envato's rules for fees and such, you should (theoretically) get the very same attention that everyone else gets. Which means the same number of viewers and everything. If the sales are low, I don't see the reason of the marketing thing itself. If you submit 10 themes, you'll get more downloads - that's right, but is it any different than starting your own shop there?