Seems like they're good at marketing, certainly, because I've seen it mentioned in a few places. But the actual site is a joke. It looks thrown together, which it was. It's been intermittently available, which means they didn't scale up the server power in anticipation of the traffic that their marketing would bring. And it doesn't seem to fulfill a need -- with rich-only dating sites, for example, there's a clear purpose. I can't imagine who would bother joining. My guess is, the site will quietly disappear within two months.