In reply to Danny Brown.

Although @Peter Cralen is right at an ideological level - the reality is, what choice/leverage do publishers have over Facebook or Google? NONE

Therefore publishers have to publish natively to those platforms knowing that FB & Google will change the algorithm & rules.

In reality, both Facebook & Google are news publisher's biggest competitors:
1. both compete for attention
2. compete for traffic & users
3. monetize off traffic & advertising

Therefore, if publishers *have to* publish to Facebook & Google natively (they do).... the smart strategic plan is to do so *AND* publish natively to other platform competitors like Apple News, Twitter, and Snapchat.

By publishing natively to Apple News, et al... you're investing in other new platforms - and lessening your dependence on Facebook & Google.

Moreover, particularly about Apple News: because Apple does *NOT* monetize off advertising & traffic. They don't compete or care to compete with publishers. They're the platform to least worry about.

There's a reason why most big publishers were smart when they published to Apple News - while publishing to Facebook Instant Articles. The traffic is *tiny*, but it's brand new...

I highly suggest all publishers to do the same and publish to Apple News.... it's a terrible idea to have all your eggs with Facebook/Google - especially when FB/Google are your biggest competitors

:)