In reply to Jeff Chandler.

Custom Post Types DID achieve that end...but they didn't achieve every possible end. I tend to agree with Morten that if Gutenberg is implemented well, it will in fact be revolutionary, even if the starting point of the revolution is not "just blogging." Let's face it, many people who want "just blogging" have moved on from WP.

And from what I've seen of the way the Gutenberg team is addressing issues as the testers raise them, it will be implemented well. But there's no question it's disruptive and that it is going to leave plugin developers and theme developers scrambling to catch up, even if it provides a net benefit for them in the end.

I have set up a Gutenberg test site and am going to encourage my clients to try it, both to prepare them and to get feedback from some of those "average users" out there.