In reply to Peter Cralen.

Thanks. Great post, and Seth is absolutely right! Combine that with something like Michael Port's "Book Yourself Solid" to decide who those ideal clients are before making such marketing decisions. IMO, if you want the high-quality clients, then the tactics like pop-up email collection aren't necessarily helping (quite possibly hurting).

My main point is that I don't think enough people using those tactics have actually thought them through. They've become kind of standard practices.