In reply to Steve Wilkinson.

Personally, if I have gone to a site to read something I have searched for, and I am trying to ready it when one of those stupid things pops off in my face, I don't dutifully fill it in and carry on reading. No, I instantly leave the site and I never return.

If you only look at numbers and you measure your success in the number of email address you collect, then there may be some point to it.

But if anyone thinks that's the intelligent way to impress any visitor interested in the content on your site, then they are very much mistaken.

And the exit pop is still not a 100% safe way to avoid that scenario since its far too easy to set them off accidentally.

I think eventually all interrupt driven advertising will either die of its own accord or be banned. Either way I look forward to the day.