In reply to Terence.

For sure, you really have to think-through the typical 'marketing wisdom' and entrepreneurial advice out there. A lot of it is, unfortunately, aimed at quick results in exchange for a poor user-experience and a very short-term vision in business-business, or business to customer relationship. (One of my favorite example of this is the pop-up email list collection methods many sites employ... tick off users and provide a bad UX in trade for a bit higher sign-up rate?)

That said, I'm not quite getting all the fuss around this particular case. Aside from it being a sloppy transition, was any harm done? I few people freaked out, I guess (I'm not sure why). Certainly, there should have been better communication with users. But, all in all, doesn't seem like too big a deal to me.