In reply to Terence.

@ Rene - I know you were responding to Terence, but I thought I'd toss my $0.02 in anyway. :)

re: "... very ineffectual or you have very strong principals ..."

A combination of both. :) I don't always do it, but I'm just saying there is a threshold where I've maybe followed an interesting Twitter link, etc. and get hit with that and just go away (where I might have read it, or skimmed it, etc.) if it weren't for the pop-up.

And, sometimes I do subscribe through them too. I'm talking more of a UX principal. Do you prioritize UX or marketing tactics?

re: "disrespect" - It's disrespecting my time and intent. If I want to join an email list, unless they've hidden it well, I will. I don't need a pop-up blocking my way every time I try to read an article. Unsubscribe is down the UX road, and not having one is illegal in some cases (like Canada).