I couldn't agree more on this sentence “Yes, there are a few other services, but they all suffer from one fatal flaw: automation”. Same reason that explains why people come to us when trying to migrate to WordPress (from other CMSs most of the time, so Daniel, don´t worry we are not direct competitors) even if there are "automatic" solutions that you can use for little to no money.

Like it or not, very few things work out of the box and need no adaptation when dealing with something as complex (and as valuable) as a CMS