In reply to Matt.

Hi Matt, I highly respect your incredible success with WordPress. But even you agree that WordPress is "too hard" and "too expensive." So more or better marketing obviously isn't the answer. It's really just putting lipstick on a pig. Do you not agree? I'm an entrepreneur, not a web designer or developer. So if I were you, my focus would be to figure out how to fix WordPress instead of trying to get others to help keep it growing despite its significant drawbacks and increased competition. Ultimately, I think most people care far more about how good their CMS is instead of whether or not it is open source. Do most business owners even know that WordPress is open source? So maybe WordPress should consider options such as splitting into a still free blog driven platform and a paid-for CMS driven platform. Or some sort of a freemium model that provides WordPress with the necessary funds to fix what needs to be fixed. In other words, it becomes a more nimble and sustainable model. Otherwise, WordPress could end up being another large tech organization that couldn't keep up with all the new and more innovative tech offerings. Besides, if people are not willing to pay $5 or so per month to use WordPress for their business websites, then how good is WordPress? Coincidentally, today a small business owner called me for help with his WordPress website. He needs his website redesigned asap. But even after two months, his website designer is still unable to finish it because of ongoing WordPress issues. And his site is pretty simple. So I told him about the new Elementor page builder and some other "make WordPress easier" ideas. But after discussing non-WordPress options with him such as Squarespace, Weebly and LightCMS, he decided to sign-up with Squarespace. I reminded him that WordPress has many more options than Squarespace, but he wants/needs an option that allows him to get his new site up and running in a week or so (instead of months), and is something he and his employees can mostly manage on their own. Plus Squarespace has 24/7 support when they need it (at least for relatively simple issues). This reminds me that if you don't already, WordPress should have an End-User Council (or whatever you want to call it). That should help keep the focus on your most important audience. WordPress developers etc are no doubt extremely important, but just like auto mechanics and CEOs, they don't exist w/out the end users. Hope this info is helpful.