In reply to Matt.

hmmm, if it not obvious, my comment was towards the budget for WIX ads and their placement that is pure marketing, and I don't see why an open source project should even try to compete in this area.

Mozilla tried to do that but except for some niches firefox never became the dominant browser, and its dominance went away as fast as it came because, google put much more money into ads.

The main problem with wordpress right now is that developers do not want to use it as it has a perception (doesn't matter if it is true or not) of insecure and hell to code for, and no superball ad will change that.