This reminds me a lot of Steve Jobs and Bill Gates: https://www.youtube.com/watch?v=wvhW8cp15tk

As a content producer I wonder what percentage of the creative market Adobe has?

I found out my website is one of the top 10 million (+WordPress). That website is content based for Google search results and e-commerce. Most of that is Google surfacing us based on their KPIs.

If content is what people are after in search results than it logically follows that platforms that can surface that content effectively earn participants.

I think the same is true of WordPress. When we were deciding on what platform to build on we went with WordPress because it could host content (Media Library) and integrate real-time with our accounting (CartSpan / Sage).

It saved us hundreds of thousands of dollars over almost now 4 years.

While I get where DHH is coming from I think a lot of the analogies aren’t great. Without the content, the surfacing of the content, the positive feedback loupes of Google Analytics, etc. I think our experience would be different: we found out a way to sell on AdWords (search terms) and it changed our growth model from regular to rapid (+20%).

As I listened I thought the platform of WordPress / Tumblr needs an analytics that competes with Google Analytics.

For a business like ours the reality is we have the content, we just struggle to find the right way to surface it. For us, search is better than social. For us, search is better than subscriptions (i.e. Thomas Pages / Net, InCompliance, Make Magazine, etc.). We invest in search and its 70% of our dollars.

I think creating an ad platform that competes with Google Analytics, but is less crude than Facebook / Pinterest would be really interesting given the data about blogs.

My two cents.