In reply to Doug Wagner.

Reading through my reply I realize the one thing that was missing:

the point of emphasis I was trying to explain was the content.

DDH is always like no one should own blogging. But the truth is content is the thing people want. People are going to go where it is easier to write / distribute content.

Look at Hulu (Castle Rock), Disney (Lucas Films), Amazon (The Current Wars).

If you can you are going to get into content.

I have a friend that works at CBS on content. I mean, content is less than the platform? I think you need a good UX for your platform in order to induce content producers- and that’s where the money is- not per se, platforms. What is Ghost’s market share because they’re brutal UX with Markdown? Probably what it was last year. C’mon.