From a user's point of view, not as a developer --

Why when I talk about Gutenberg do I always get the feeling I am talking about "The Emperor's New Clothes"?

I get that a better content editor is needed for different reasons. I also get that a totally new, semi free-form way of assembling a site is desirable. I also know I don't get a lot of the stuff that's going on below the surface.

But why on earth does it have to be so damn ugly?

Plain, non-intuitive, and opaque -- these are first things that spring to mind when I think about Gutenberg interface right now.

OK, beauty is in the eye of the beholder, so isn't it about time they got a bonafide UX developer involved, and at least made it look/feel like what everyone hopes its going to become?