Jeffro reserves the last word here for a link to another post titled: Death to Freemium

As one scrolls down the page to bring the article into view, it instantly jumps out that the page-header is locked on the screen. 'eww. They framed it.'

As a strong rule, the framing of page-elements is not well-regarded. Typically, we ascribe the use of frames to lack of experience, or as indicating a weak grasp of the sensibilities of site visitors. Business-wise, it's a downer.

"The Bakers' Dozen" (13) is documented, going back centuries. Few would seriously question that such practices have been standard business technique, since the origin of business in the mists of prehistory. When a smart woodcutter sells a cord of firewood, the customer won't quite get it to stack into 128 cubic feet.

There are some subtleties & fine points to observe in this game, of course. The potential for foolishness with the gambit will trip-up a few, no doubt. Kinda like pasting a frame into every visitor's screen.

If SaneBox Blog will commit so elementary an error as to frame their header, where else might their judgement come up a tad clueless?

If Mr. Prevolac and ManageWP are successful in defining the particular marketing approach that seems to be emerging in these discussions, they will unavoidably define a contrasting approach for someone else to exploit.

Freemium & Premium have been making the world safe for each other, all along, and will undoubtedly continue to do so.